She started her career in the advertising industry as a strategic account planner over 25 years ago. She began focusing on digital in 1994, when digital was still in its infancy.
Her mission today is to bring digital at the center of all agency operations. She is responsible for ensuring that Mindshare digital offer remains state-of-the art thanks to constant innovation, as well as for full integration between the offline and online solutions that the Mindshare teams propose to their Clients.
She speaks fluently Italian, English, French and Spanish.
Mindshare is a global media agency network with more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.