In collaboration with
iab Netcomm

Agenda

Moderated by Sissi Johnson, Brand Strategist, Tech Advisor and Contributor for the Huffington Post

Part When What Who
9:30 Check-In Guests and speakers check in and register
Eye on eTail 10:00 Welcome Andrea Panconesi, CEO, LUISAVIAROMA
Roberto Liscia, Chairman, Netcomm
10:20 Speech Powering Fashion Retail Technology Through Digital Empathy
Karinna Nobbs, Chief Digital Storyteller, Holition
10:40 Roundtable How Brands and Marketers are Approaching the Future of (r) etail
Nereo Sciutto, Co-founder, Webranking
Sauro Mariani, Head of Marketing and Retail, Antony Morato
11:10 Speech The Reality of Marketing to Today's Consumers: Personalization & Omnichannel Commerce
Ori Lavie, Chief Revenue Officer, Dynamic Yield

11:30 Networking & Coffee Coffee break by Dynamic Yield
Attribution is Key 11:45 Speech Future Goals of Peuterey
Francesca Lusini, Chairman, Peuterey
12:05 Interview Using Effective Measurement to Drive Fashion Consumer Engagement and Stop Wasting Budget
Dave Reed, Managing Director, MediaMath
12:35 Roundtable What the Buzzword "Attribution" Is All About and Why We Should Care
Francesco Sommariva, Measurement Manager, Facebook
Giovanni Lorenzoni, CEO, BitBang
Carlos Duez Escobedo, Regional Manager, Ingenious Technologies
Sara Buluggiu, Italy Country Manager and Sales Director Southern Europe & MENA, Rubicon Project
13:15 Lunch Break Lunch Break by Dynamic Yield
IAB SEMINAR 14:00 Welcome Daniele Sesini, General Director, IAB ITALIA
14:05 Speech Trends & Investments in Web Advertising
Cristina Papini, Lifestyle Director, Nielsen
14:20 Roundtable Consumer Engagement: Storytelling, NativeADV, See Now, Buy Now.
Biagio Stasi, Chief Digital Officer, Hearst Magazine Italia
Francesca Romagnoli, Head of Operations, Ligatus
Luca Sepe, CEO, Shaa
14:45 Roundtable Desktop vs. Mobile Marketing: How to Make a Winning Strategy?
Michele Marzan, Chief Strategy Officer, MainAd
Filippo Alhadeff, Head of Product Specialist, Mediamond
Adriana Ripandelli, Chief Operating Officer and Head of Digital, Mindshare
Mattia Zara, Commercial Director, Ve Interactive Italia
15:10 Speech The Power of Interactive Branded Experiences: Video and Mobile
Christina Lundari, General Manager, AOL Italia
15:30 Roundtable Social Engagement and Influential Marketing - The Role of VIPs, Models and Influencers - Information, Inspiration and Buying
Marco Corsaro, Managing Director, 77Agency
Andrea Barchiesi, CEO and Founder, Reputation Manager
15:55 Speech What's Next: Programmatic and Smart Data
Enrico Quaroni, Regional Director Southern Europe and MENA Region, Rocket Fuel
16:15 Networking & Coffee Coffee break by Dynamic Yield
Trends of Tomorrow 16:30 Roundtable Exploring One of Luxury's Most Important Focus Markets: China
Hannes Ben, Chief International Officer, Forward 3D
17:00 Roundtable The Future of Trends
Bibiana Mesa, Marketing Manager, WGSN
Alison Levy, Chief Marketing Officer, Launchmetrics
Danilo Venturi, Dean, POLIMODA
17:45 Closing Remarks Andrea Panconesi, CEO, LUISAVIAROMA
Daniele Sesini, General Manager, IAB ITALIA