As CEO of LUISAVIAROMA, Andrea Panconesi has fashion in his DNA. He spent his childhood in his grandmother Luisa’s store in Via Roma, where the LUSIAVIAROMA concept store is still located today. As early as the 1970s Andrea began to revolutionize the family business, taking the store’s classic style in a more avant-garde direction. In December 1999, Andrea Panconesi founded LUISAVIAROMA.COM, an endeavor that earned him a reputation as a ‘pioneer in fashion e-commerce.
Founded in 1930 and online since 1999, LUISAVIAROMA is the top online luxury fashion destination 5,000,000 visitors per month and worldwide shipping. With each new season, the website presents the collections of more than 600 established designers and young emerging talents.