In collaboration with
iab Netcomm

Cristina Papini

Nielsen

Manager Nielsen Lifestyle Italy

Cristina has a Degree in Political Science – International Law at La Sapienza University – Rome, and a Masters in Management, Istud – Istituto di Studi Direzionali – Milan. With over 20 years of experience in social and market research, Cristina manages Nielsen Lifestyle business in Italy that includes vertical markets like Financial Services, Automotive, Luxury, Tech & Telco, etc. She is also Global Client Business Partner for a top FMCG Company.

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Nielsen Holdings is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen&Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.