Daniele Sesini graduated with a degree in aeronautical engineering and got his start in the consumer electronic market working for SGS-Thomson Microelectronics and then later for Pioneer Italy. After he worked in digital publishing as a marketing manager in Trader.com and then marketing director for Matrix-Virgilio. In 2005 he joined Gruppo Editoriale L’Espresso as the director of Internet Marketing Manzo, taking charge of the national print media. He also launched, Lettera43.it a small but enterprising digital publisher. Currently as the general manager of IAB Italia, Sensini represents the entire value chain of the digital advertising market, with concrete activities related to events, training, market research and standards adopted by the digital communication industry.
IAB Italy, the Italian charter of the Interactive Advertising Bureau, is the only non-profit association representing the entire value chain of the online advertising market.
The non-profit association significantly contributes to the spread of the digital and internet culture, it promotes the whole industry and stimulates the debate between supply, brokerage and demand, contributing in an essential way to the development of the national economy.