Francesca Lusini was officially appointed Chairman of the Peuterey Group SpA – which owns the Peuterey, Geospirit and Postcard brands in 2011. In 2014 she received the “Germoglio D’Oro” prize as part of the XXVI Marisa Bellisario Awards, dedicated to “Ad Alta Quota” women, considered the finest ambassadors of Italian excellence in the world. She is also a member of the Global Women in Business Advisory Council, Business Advisory Council of Bassilischi Spa and Chairman of Confindustria Toscana’s Fashion Commission.
Peuterey, the Italian upper-premium contemporary outwear brand founded in 2002, takes inspiration from the name of a crest on Mont Blanc, one of the most fascinating routes on the Alps. With a practical approach under the tag ‘reality telling’, the brand stays true to its originality based on its interpretation of Italian aesthetic mixed with a metropolitan touch. In 2016, Federico Curradi joined the brand as creative director both of men and women’s lines.