Francesco leads advertisers’ partnerships for Facebook’s measurement solutions. In this role he helped large clients finding value with people-based measurement. Prior to this role, Francesco spent 5 years at Google, building out the DoubleClick business both on the publisher and advertiser side. He is a member of the IAB UK Ad Ops Council and works closely with industry bodies to drive Atlas measurement awareness and adoption. When he isn’t thinking about measurement, attribution or programmatic, Francesco loves to polish his basketball skills and plans his upcoming wedding in Italy.