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Giovanni Lorenzoni


CEO and co-founder

Giovanni Lorenzoni is CEO and co-founder of BitBang, a Digital Analytics and Marketing Intelligence consultancy company. An accomplished data analytics and data communication professional, speaker, blogger and practice leader with over 15 years’ experience in Digital Analytics and Optimization with a background in Business Administration and Marketing studies. Expertise includes Digital Intelligence Programmes, Customer Intelligence Programmes, Analytics for Data-Driven Decision-Making, Data Management, Performance Management, Customer Experience Management.


BitBang has provided Digital Analytics, Customer Intelligence, Advanced Analytics, Marketing Intelligence, Optimization and Customer Experience Management since 2003, offering a wide range of services enabling companies to create synergies between their online and offline worlds in order to improve overall business performance.