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Karinna Nobbs


Chief Digital Storyteller

She was a visual marketer by trade, moving into academia by accident when she realized how addictive researching and teaching about fashion could be. Karinna is a published researcher and author, and her knowledge expertise ranges from retail and branding, to communication and consumer behavior as applied to the fashion sector. Karinna is migrating her knowledge and skills from academia towards a portfolio project career approach and is currently freelancing with creative agencies, fashion brands, start ups and fashion colleges.


Holition is an award-winning and innovative creative agency using emerging technology to create intelligent and beautiful digital experiences that bridge the gap between technology and retail. Its artistic approach to the design of technology sets it apart, working with some of the most recognisable brands, deploying and supporting projects all around the world.