Born in Milan in 1957, he studied economy in Bocconi University and he created his first start-up in 1983, Pony Express. In 1987 he created the first Chinese food-delivery service and in 1991 he joined of Cesana Spa, as a manager for development and special projects. In 1999 he became one of the first Italian investors in the e-commerce sector, with Misterprice.it. In 2007 he joined of Jakala Group. In 2011 Luca Sepe has founded SHAA, he is current CEO.
SHAA offers a wide range of innovative services and products, focusing on creative interactions. The first Italian company expert in the creation of interactive solutions for videos and photos in the advertising industry, SHAA develops interactive solutions such as Web-Tv, video advertising, photo-tagging and shoppable videos, making it able to satisfy client needs and to improve user engagement.