After graduating in Turin in Economics in 1999, Marco began his career in investment banking in London where he worked in the creation and launch of IWBank online bank that was later sold to Halifax Bank of Scotland (HBOS). After the sale of HBOS Marco has worked as Head of Marketing Investment HBOS until in 2003 decided to create 77Agency and start a new adventure in the belief that digital technology would open great opportunities for marketing and communication.
At the forefront of digital, 77Agency thrives on finding new and better ways and embracing technology. One of the initial three companies to have access to the Facebook API and one of only 13 companies selected as a global Facebook Strategic Preferred Marketing Developer, 77Agency has developed propriety platforms that have become industry standards and used by the likes of ABN Amro, BWin, and Huawei. Partners with Microsoft and Google partners and the first company to run a financial services ad on Adwords, the agency’s services range from consulting to new media campaign management and corporate training services.