Mattia Zara is highly passionate about creating, delivering and maintaining value of a brand through products, innovations and technologies. He has been involved in the import of pet care models from the U.S. to Italy. He worked for Philips where he operated in the Trade Marketing Audio Video team for Italy. Then he entered in Page Group, where he improved his recruiting and HR assessment skills. Eager to tackle the creation of a digital market from scratch, he accepted the project of launching the Ve Interactive business model into Italian market. He has been helping hundreds of e-commerce websites using technologies with java script tech to optimize the website traffic, and create traffic through display advertising.
Ve Interactive is a global tech company founded in London in 2009, that created technologies to improve online performance. Thanks to its technological expertise, Ve created an integrated platform that allows its clients to acquire new traffic, engage users that are abandoning the online funnel, and convert clients that left the website. Ve works at a global scale, with more than 10.000 clients, enhancing performance and improving customer experience.